Failure may not always be optional, but it is always necessary.

Awake at 5am. The intention was to get in some quiet time and write, but I sat down and began working on work. I’m launching an ad campaign today. It includes TV, radio, social, search display… basically everything besides print. I wrote the copy, handled the entire creative direction, the ad buys, laid out the entire digital strategy, the email automation… all me. There’s no telling how many people are going to see this, and with any luck at all it will be wildly successful.

Why am I writing about this? Because at 5am I’m concerned about failing. I’m concerned that if I don’t make sure all ads are rolling and targeting is on point that this whole thing is going to fail. I’ve done this before… it was successful then, but I can’t get the idea of not being great out of my head.

I know I’m not a failure. I know I’m actually great at what I do. People pay me to do this. People make money because I am good at what I do.

Failure is a tricky thing. It’s real, very real. I have failed many times at many things. It’s those failures that have made me who I am today. Even though failure is part of the foundation of my success I still fear it.

The truth is that if I were to fail on this campaign I would still be in business. I have built a foundation of trust with everyone that I work with. They know that I’m gifted at what I do. They have experienced the fruit of that.

The fear of failure is based on a lie. Failure isn’t fun when it happens, but it does spur us on to grow. Failure is a learning opportunity not something to be afraid of.  The lie of failure is that life is over if you fail. To be honest, life generally get’s better after a failure. Take it from a 35 year old who takes a lot of chances… with chances come the inevitable failures.

Failure is a lie when your have the right perspective. It doesn’t really exist if we use failure as an opportunity to grow! In that case failure becomes success. With each failure we get better. We grow and move forward.

Today is a good day to re-evaluate failure. It’s a good day to look at the things that we are afraid of and understand them for what they are, lies. It’s a good time to look at our successes and remember the failures that led up to them and be thankful for the lessons we’ve learned each time.

Take chances.

Fail.

Grow.

Succeed.

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Failure may not always be optional, but it is always necessary.

Fear is a lie.

Make it a point to kick ass in everything that you do. Because kicking ass is memorable. Be the best damn whatever it is that you are that you can be! Be better than everyone around you at what you do.

Meet new people.

        Hear their stories.

                    Invite them into your stories. 

These are the things that you will remember.

You are going to remember that day that you sat in the front yard drinking a beer while your wife drank a glass of wine in the perfect TN spring weather.

You are going to remember running a 5k with your daughter.

You are going to remember coaching your son’s soccer team.

You are going to remember making homemade pizza with the help of 4 kids.

You are going to remember doing that one thing that you’ve always wanted to do but fear has stopped you… you will either remember doing it or being too afraid. Which do you want?

Life’s too damn short to be afraid of trying.

Go after those dreams.

At least try! 

Life is a gift. It’s short, but it’s full of amazing things to share with others. If you allow fear to dictate your decisions you will go through life experiencing only a fraction of the gift that it is.

You were created. You were uniquely designed. You have a distinct role to play. Fear will only stop you from being a bad ass in that.

The God that created you has empowered you to chase after those dreams. As a father I know what it feels like to watch my children chase their dreams. I can only imagine that is only a fraction of the joy that our Creator experiences when we pursue the unique gifts that he has for us… that he designed us for!

But don’t get so caught up in kicking ass that you miss the opportunity to enjoy the moment. Stop and breathe and smile and just BE! All of the ass kicking in the world doesn’t mean a thing if you’re not going to enjoy it.

So put your phone down and either go to sleep so you can kick ass tomorrow or go ahead and do something kick ass right now. The world needs more of us who aren’t going to let fear stop us from shooting for the stars.

Fear is a lie.